Archive for January 31, 2013
In this internet age, a vets website is often a pet owners first introduction to a veterinary practice. The veterinarian websites found on the first page of a search engine will frequently be the only results potential customers click through. To help these potential patients to find your practice a well thought out and designed vet website is an vital tool.
It is important to someone trying to find a vet that they get a feel for your clinic and philosophy of care. People in the market for a new vet may want to see pictures of your practice and read reviews by current or prior patients before they reach out to make an appointment for their pet. Veterinarian websites should list the services offered and the types of animals they offer care for. Does your clinic offer service to exotic pets or specialize in large animals? Information should be easy to find on veterinarian websites so that a pet owner will know if you will even be able to see them.
A pet owner who is new to the area will look through vet websites to find a new practice close to their home. With a well thought out veterinary practice marketing plan, these recently relocated pet owners can find you without much work. Providing information about local problems that may arise with pet owners, can help those new to the area take extra steps for their pets when necessary.
Veterinarian websites that offer online appointment scheduling will help clients make appointments that work for them. A practices website can also offer established patients digital appointment reminders or messages when a pets vaccines are due for a new dose. Bonus services like these help busy working pet owners take the best possible care of their fuzzy, scaled or feathered family members.
Many people look on veterinarian websites for an emergency contact number or 24 hour number to call if their pet is injured. Even if your practice does not offer emergency treatment, referal to a clinic that does can really help your patients. Other recommendations you may want to include on veterinarian websites include local grooming, dental cleaning and boarding establishments if your practice does not offer these services.