According to a study on web access mediums by the Media Behavior Institute featured on emarketer.com, mobile use of the internet grew by 17.5 percent between June 2011 and January 2013. That increase, split between smartphones and tablet platforms, is set only to continue as time goes on. The point is that access to the internet is becoming more constant as people gain access to convenient technologies. Businesses understand this and are wondering what they can do to improve their search engine rankings and become more visible to web surfers.

1. Understand How Sites Like Google Work

According to Google’s brief video primer “How Search Works” their search engine makes use of software called spiders. These programs catalog webpages, then the pages they are connected to, and so forth ad infinitum. By und Read More