According to a study on web access mediums by the Media Behavior Institute featured on emarketer.com, mobile use of the internet grew by 17.5 percent between June 2011 and January 2013. That increase, split between smartphones and tablet platforms, is set only to continue as time goes on. The point is that access to the internet is becoming more constant as people gain access to convenient technologies. Businesses understand this and are wondering what they can do to improve their search engine rankings and become more visible to web surfers.

1. Understand How Sites Like Google Work

According to Google’s brief video primer “How Search Works” their search engine makes use of software called spiders. These programs catalog webpages, then the pages they are connected to, and so forth ad infinitum. By understanding this key fact, making sure to get your page linked to and from other pages suddenly makes a lot more sense. Google makes it exceptionally easy for its users to utilize its service through readily available documentation, videos, and even online tutorials.

2. Write to the Audience

Writing to the audience is a tenant of good writing whether you are writing web content or a traditional print novel. In the case of web content, however, you have to consider writing content that is not only interesting for your users to read but is also easy for them to find when they do a web search. By utilizing readily available keyword tools and smart writing your audience should grow quite quickly.

3. Focus on Quality

Any article you read on improving web presence will tell you that quality is more important than quantity. Especially with ever evolving algorithms in charge of search engine positions writing content that is useful and accurately represented is increasingly important. Generating a ton of material might be good for traffic, but if your content is garbage Google’s spiders will take notice and knock you way down the totem pole of search engine rankings.

4. Keep Up with the Times

Whether you are a blogger or a more traditional business owner, keeping up with web trends is key if you want to increase Google position. Search engine companies are constantly making changes to their search programs that make their web listings more useful to users. Further, popular keywords and relevant content are dynamic. What is searched for one day may not be the next. Staying knowledgeable when things shift is vital.

5. Ask for Help if You Need it

If you do not have the resources to handle writing content and designing a website that is easy to use you cannot be afraid to look for help. Whether it is a friend with the skills you need or a web marketing company, being sure to ask for help when you need it is only going to help you. There is certainly no shame in it.

By making use of these tips you should be able to increase search engine rankings over time. Just like anything else patience, perseverance, and adequate planning are key to making your goal into one achieved.