When launching a direct mail campaign via a direct mail printers company, it is important to remember just how effective the simple gesture of sending a piece of mail can be. Everyone likes mail, as long as you can avoid a huge stack of bills. Here is a quick list to keep in mind as you plan your campaign:

1. Postcards are a time-honored tradition. In the 1940s during World War II, soldiers often used elaborated decorated postcards to keep in touch with their loved ones. These twentieth century postcards were often made of embroidered silk mesh. Today, a postcard works both personally and professionally as an effective way of keeping in touch.

2. They mean money. The Direct Marketing Association reported that in 2010, approximately $153.3 billion was spent on direct marketing by both commercial and no Read More