With an increase in online connectivity through tablets and smartphones, means that consumers are more informed than ever before, and that brick and mortar stores face challenges from online retailers in an unprecedented way. This means that marketers are forced to put more focus into their internet marketing methods, rather than their old ways of door to door sales, billboards, and flyers.

This should be no problem for any company, because with the tools and online marketing methods available, it is easy to get a brand known on the internet. Popular internet marketing techniques right now include social media marketing, search engine optimization, and of course the most consistent and long lasting method of email.

With every nine out ten adults extensively using social media every day when on the internet, it is no secret that companies should take advantage of this and use their social media pages to promote new products and services. Although every company is aware of these obvious trends, for some reason many companies still struggle when using social media. Plus, customers claim that social sites do not provide enough information and are confusing to find what they are looking for.

According to online retailers and search providers, over 39 percent of all new customers comes strictly from search. This is because when users of the internet are looking for a product or service, 79 percent of them claim that they almost always click on natural search results over advertisements. With these results gathered, companies should use it to their advantage and use Seo methods. Search enigne optimization increases the organic ranking of a website because it improves its overall quality and content visibility, and customers love easy use and navigation. It should be evident of which methods are the best to use today.

Search engine optimization increases the organic ranking of a website because it improves its overall quality and content visibility.