The New Marketplace of Ideas
Online information is coming to define the news cycle. Blogging ideas can include everything from great life tips to updates on what it is like to live in the present tense. It is also how political protests and demonstrations form overnight. There is some talk of how online news or online information will, soon enough, be replacing the traditional forms of media.
The newspaper industry has already seen a steady decline as the internet has taken over spaces like the classified section. Now, people can get basically all of that information from reading websites like Craigslist. However, other forms of media such as television networks should not rest assured in the knowledge that their information is safe.
Networks like FoxNews and CNN have developed significant online presences. But that does not mean that they process information in a way that is conducive to success in this new environment. The websites that they run are built for their television presence and not the other way around. This means that, once television becomes more customized, there might be more and more people who will not even both watching their channels on television and who also might not visit their websites as a result.
Does this mean that conventional forms of television have to die out? Not necessarily. But it means that they will probably need to find a better way to process and publish information than they currently do. Major think tanks, such as The Heritage Foundation and the American Enterprise Institute, currently have their own media studios. And it is actually very possible for startups to get a camera and create their own channels online. Some media websites are founding their own channels.
So far, there has not been a business model to make this highly profitable, but it is very possible that this could change. And it might not be changing in the distant future. It might be changing tomorrow.