Most companies do at least some of their sales and their marketing online. Social media marketing is an effective way to reach many potential online customers at once, and is usually free. Since most businesses are not in the business of online marketing, companies often outsource social media and other online marketing.

White label marketing is one type of online marketing that has been gaining in popularity. A white label product is one that is manufactured by one company, then packaged and sold under another company label. We see examples of white labeling at grocery stores when the stores sell products made by other companies under the store label.

In white label marketing, the same concept is applied to online marketing. Those who specialize in white label SEO or search engine optimization can help businesses bring more online traffic to their websites. SEO increases the search engine ranking of a website by using high quality web content and key terms, so that when an internet search is done the website appears closer to the top of the list of search results.

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