Financial planning is an area in which most people get lost. They are entirely unsure what to save, how much to save and where to put it. This is where financial planning companies step in. But some of these companies are stronger than others in terms of offering great service and excellent products. So what specifically sets these better companies apart from the competition?

One, most financial planning companies are certified or verified by an outside agency that has analyzed them to ensure what they provide and the manner in which they provide it fit with federal regulations. The regulations surrounding most financial planning companies today are quite extensive and could make someone’s head spin all the way around. However, that is why these outside agencies exist. They certify and verify these companies so that consumers can avoid having to do so.

Two, most financial planning companies use full time staff members who are fully embedded in these companies and who represent them to the fullest of their abilities. Some companies use contract agents and others work solely with independent contractors who essentially franchise their own locations, but the strongest financial planning companies today have better systems in place to ensure all employees are happy, which translates into more happiness for consumers. Research consistently proves that companies that care about their employees do better in all areas.

Three, most financial planning companies train their advisors extensively before they can take on new clients. Every financial advisor within a strong financial planning company has to undergo serious and rigorous training to ensure this advisor knows about all company products and can discuss all of them in casual conversation and at great length. Aside from the products that a financial planning organization provides, advisors too must know about industry regulations that affect both the states in which they operate and the nation as a whole. This arms them with information to use when meeting with clients and all but ensures their success.

Four, most financial planning companies are fair in their pricing. They usually have standard rates that apply for different customers, with specific plans and packages available to suit anyone’s needs or tastes. But with rising costs and people losing tons of money in the stock market, many have been less able to afford the help of most financial planning companies. However, the best ones still make their pricing on the fairer side and have not upped their costs due to the recent recession.