How to Improve the Search Engine Ranking and Visibility of Your Website


Did you know that eCommerce generated 200 billion dollars in sales in 2011? In addition, nearly five billion internet searches are performed every month worldwide. This has made internet marketing a necessity, as proper marketing will increase the amount of user traffic websites receive. By employing several different SEO strategies, your website will benefit from having an influential and significant presence online.

1. Content creation. Quickly becoming the most popular form of SEO, content creation is used by 75% of all marketers. This SEO strategy involves creating keyword-rich articles and blogs that are used to increase the organic ranking and visibility of a website. Since 80% of users only click on organic links and 75% of users never look past the first page of search results, effective content creation will increase the amount of traffic your website receives.

2. Social media advertising. Although social media can help improve the visibility and reputation of websites, only 30% of companies respond to the feedback left by their fans and followers. Social media marketers, on the other hand, handle everything user-related. In fact, 94% of social media marketers track fans and followers. Since 30% of companies outsource their social media marketing, marketers are available to effectively promote your business via social media.

3. Mobile web design. Since more users are utilizing their mobile devices for online connectivity, your website must be functional on mobile devices. In addition to needing a user-friendly desktop web design, your mobile web design should be just as effective at attracting and retaining users. Since 33% of mobile users say they do not spend time on poorly designed mobile websites, your website must be able to appeal to these users.

In order for your website to receive more user traffic, several internet marketing strategies must be utilized. Content creation, social media advertising, and mobile web design will all increase the search engine ranking and visibility of your website. By implementing these strategies, your website will flourish with all the new traffic it receives.

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